Dumpster Diving vs Brand Equity

Why relying on bought leads hurts your solar business and how building your brand brings better customers and long term growth.

There’s Only 1 Way (And It’s Simpler Than You Think)

A concise overview of how a centralized company app streamlines solar customer interactions while helping installers reduce support workload and increase referrals and brand engagement

You’re Leaving Money on the Table Post-PTO

From solar panels in 2016 to a full energy suite by 2024, the evolution shows the untapped potential of post-PTO upgrades with an automated eShop.

The perfect solar marketing website: An ultimate Guide (+ Checklist)

Solar Referral Programs: 5 Lessons from becoming a Referral Based Business

Identify and turn your happiest customers into an army of advocates that promote your solar business. Find out how we increased our referrals 284% for two years in a row.

How to Turn Your Customers Into Your Marketing Department

Give Your Customers a Clear Path to Submitting Referrals

Solar Cost of Acquisition: Here's why it's still Thousands of Dollars While other Costs Continue to Fall

The biggest soft cost in the residential solar industry is still cost of acquisiton. Find out the main reason for that and how to significantly reduce it for your own company.

Solar Close Rates by Lead Source: the good, the bad & the ugly - a deep dive for solar companies

Real numbers from a top residential solar installer with $10 million in annual sales and 60+ emplyoees