From "aha" to "oh crap", we're sharing everything on our journey to help install 100,000 residential solar systems per year.

When the Customer Costs More Than the Hardware

If your CAC is higher than your inverter, you’re doing it wrong — installers who turn customers into a branded referral engine are cutting acquisition costs in half while improving efficiency and margins.

When the Customer Costs More Than the Hardware

If your CAC is higher than your inverter, you’re doing it wrong — installers who turn customers into a branded referral engine are cutting acquisition costs in half while improving efficiency and margins.

TPO Is Not A Bad Word (Or Acronym)

Local solar installers should rethink TPO—it's not the enemy, but an opportunity to make solar accessible to more homeowners.

How I’d Get to Below $2/Watt (in 5 Not-So-Easy Steps)

A timely (or eerily prophetic) guide for solar execs on how to thrive in a post-ITC world by driving install costs below $2/Watt—based on real experience, not theory.

You’re Leaving Money on the Table Post-PTO

From solar panels in 2016 to a full energy suite by 2024, the evolution shows the untapped potential of post-PTO upgrades with an automated eShop.

How Much Should You Spend on Solar Software?

We're breaking down the 5 lessons to help you decide how much to spend on solar software (from our experience growing, scaling, and selling a solar business)

Solar Profit Sharing: How to turn your employees into owners

Solar Dealer Fees: What nobody dares to talk about

How to sell Solar in a High Rate Environment

The 8 Words That Built Our Solar Sales Philosophy