From "aha" to "oh crap", we're sharing everything on our journey to help install 100,000 residential solar systems per year.

It’s time to retire the solarcoaster. The industry isn’t on a thrill ride anymore; it’s climbing a solar ladder toward stability and growth.

3 min read

The Taxman Cometh, Here’s How To Stop Him

This blog explores how solar companies can save hundreds of hours each year by proactively loading key documents and resources into their customer portal at PTO—transforming tax-season chaos into trust, referrals, and long-term brand loyalty.

TPO Is Not A Bad Word (Or Acronym)

Local solar installers should rethink TPO—it's not the enemy, but an opportunity to make solar accessible to more homeowners.

How I’d Get to Below $2/Watt (in 5 Not-So-Easy Steps)

A timely (or eerily prophetic) guide for solar execs on how to thrive in a post-ITC world by driving install costs below $2/Watt—based on real experience, not theory.

Solar is a Team Sport: Here's How to Win Together

Why scaling a solar company isn’t a solo act and why true success starts with a team-first mindset.

The Real Reason Your Service Tickets Are Out of Control

We explore the difference between active and reactive monitoring—through the lens of a Nest Doorbell that went from overwhelming noise to meaningful alerts with one simple tweak.

What Solar Installers Need To Know (That No One Talks About)

A no-fluff podcast for solar founders and execs who want real, behind-the-scenes strategies from the companies actually scaling—shared by the people living it every day.

2 min read

Residential vs. Commercial Solar: What You Need To Know

Residential success doesn’t automatically translate to commercial solar. Here’s what makes it different and how to navigate the transition.

11 min read

You’re Leaving Money on the Table Post-PTO

From solar panels in 2016 to a full energy suite by 2024, the evolution shows the untapped potential of post-PTO upgrades with an automated eShop.

Outgrowing the Status Quo: Why You Need A Better Solar Solution

Explore how a branded app can transform the solar customer experience, streamline operations, and outshine the outdated industry standard of manufacturer-controlled solutions.

Takeaways from the Fall of Big Box Solar

We're diving into the 5 lessons we learned from the collapse of Big Box Solar to help you understand the challenges, risks, and opportunities in the solar industry

6 min read

How Much Should You Spend on Solar Software?

We're breaking down the 5 lessons to help you decide how much to spend on solar software (from our experience growing, scaling, and selling a solar business)

How to deliver a bare-minimum Solar Customer Experience (In 5 Easy Steps)

We're breaking down the 5 steps to creating a totally adequate solar customer experience (and how to avoid it)

How Ipsun Solar Handles New Products and Vendors

Our step by step due diligent process for vetting new products and vendors for our $10M residential solar business

Dear Solar Installers: Steal this blog post

This is a blog post cross-posted from Ipsun Solar’s blog. You should consider posting it on your own blog, so we can all show consumers the importance of going solar now.

Managing Cash Flow for Solar Installers

Learn 5 little known strategies you can start using today for managing cash flow for your solar business.

7 min read

The Best Solar CRM: The opinion of an actual solar installer

The best solar CRM for your solar company depends on your size, revenue and needs. We are a top residential solar installer ourselves and have worked with dozens of CRMs. Here is our take on the best solar CRM for your solar company.

38 min read

We share transparently and authentic every mistake and success from our fast growing $10m in revenue solar operation

The 8 Words That Built Our Solar Sales Philosophy

How to streamline customer communications in solar and improve the customer journey

6 min read

Double Digit Growth: What separates high growth solar companies from their peers

Find out what makes solar companies leaders in their market and how you can apply their lessons to your own company

An open letter to Solar Distributors & Manufacturers: Extend Our NET30 Terms

A honest analysis of the current payment terms from a top residential and enphase platinum solar installer

What We Learned at Intersolar 2023

Discover the latest innovations and key learnings from Intersolar 2023 from the point of view a full EPC installer doing $10M in sales per year

7 min read

The biggest mistakes we made in Human Resources while scaling to 60+ employees

As a Solar CEO one of your most important jobs is to hire the right people for the right job. Find out the lessons learned from a top residential solar installer.

How to secure a Line of Credit for your Solar Business (+ 5 lessons from getting our own worth $1M)

Find out why and when you need to get a LOC for your solar company to hire crews, order hardware and support your growth without falling into a debt trap

Solar O&M: How we turned our most frustrating & expensive company division into a profit center

Find out what has changed in the solar industry that led to increased service costs and how to not just solve the problem but even add a high margin service to your product portfolio

13 min read

Solar Customer Portal: Why your company can't thrive without

by Jascha Brinkmann

A customer portal is the key piece of software supporting and growing the relationship between you and your customer. Find out why it matters.

24 min read

5 Takeaways for Solar Installers from 2022

We took an in depth look at the solar industry and analyzed the most disruptive challenges your company must face to survive and thrive in 2023 and beyond.

10 min read

Solar Referral Programs: 5 Lessons from becoming a Referral Based Business

Identify and turn your happiest customers into an army of advocates that promote your solar business. Find out how we increased our referrals 284% for two years in a row.

Ten Automations You Can Create Today to Improve Your Solar Business

Stop relying entirely on manpower to support your company growth. Use smart automations instead that can propel your solar business forward.

7 min read

Why we spent over a million dollars and 2 years on building our own software so you don't have to

There is a lot more to building a world-class app that is feature complete and works at scale than you think. Find out why a top residential solar installer with $10 million in annual sales build their own white-label customer portal and fleet management app.

How to Turn Your Customers Into Your Marketing Department

Give Your Customers a Clear Path to Submitting Referrals

HubSpot: A possible Answer to Your Solar Tech Stack Hopes and Dreams

It's time to get a CRM you love and that not only supports your solar business but actually helps you to scale and grow consistently.

Solar Cost of Acquisition: Here's why it's still Thousands of Dollars While other Costs Continue to Fall

The biggest soft cost in the residential solar industry is still cost of acquisiton. Find out the main reason for that and how to significantly reduce it for your own company.

The 5 CRM Reports that tell you instantly if your Solar Company is failing (+ real numbers from our $10m/year company)

What gets measured gets managed. Find out the most important metrics to track for your solar business so you are not flying blind and end up like Ikarus.

The 5 most dangerous trends facing solar companies

We took an in depth look at the solar industry and analyzed the most disruptive challenges your company must face to survive and thrive in 2023 and beyond.

Solar Close Rates by Lead Source: the good, the bad & the ugly - a deep dive for solar companies

Real numbers from a top residential solar installer with $10 million in annual sales and 60+ emplyoees

6 min read

A top residential solar installer’s journey to 1,000kW per month

We share transparently and authentic every mistake and success from our fast growing $10m in revenue solar operation