What You Wish You Knew About Sales (from a 20-Year Solar Veteran)

Hervé sits down with Barrett Silver, a 20-year solar industry veteran, for a candid look back at what it really takes to build (and survive) a solar business. Fresh off retirement, Barrett shares his journey from founding Silver Lining Solar to navigating the chaos of COVID, along with hard-earned lessons on sales, marketing, and setting honest expectations with customers. What follows is a practical, relationship-driven playbook on growth, trust, and using innovative PPA structures to scale without losing your footing.