From "aha" to "oh crap", we're sharing everything on our journey to help install 100,000 residential solar systems per year.

TPO Is Not A Bad Word (Or Acronym)

Local solar installers should rethink TPO—it's not the enemy, but an opportunity to make solar accessible to more homeowners.

How I’d Get to Below $2/Watt (in 5 Not-So-Easy Steps)

A timely (or eerily prophetic) guide for solar execs on how to thrive in a post-ITC world by driving install costs below $2/Watt—based on real experience, not theory.

You’re Leaving Money on the Table Post-PTO

From solar panels in 2016 to a full energy suite by 2024, the evolution shows the untapped potential of post-PTO upgrades with an automated eShop.

How Much Should You Spend on Solar Software?

We're breaking down the 5 lessons to help you decide how much to spend on solar software (from our experience growing, scaling, and selling a solar business)

Solar Profit Sharing: How to turn your employees into owners

Solar Dealer Fees: What nobody dares to talk about

How to sell Solar in a High Rate Environment

The 8 Words That Built Our Solar Sales Philosophy